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Mumbai Mantra

Mumbai Mantra Media Ltd, the Media & Entertainment vertical of the Mahindra Group, is actively evaluating opportunities in content and infrastructure in the domestic as well as international media and entertainment space.

Mumbai Mantra has also made a commitment towards providing a platform for independent voices in Indian cinema to champion an emerging generation of exciting filmmakers.The first step was a multifaceted 3 year agreement with the Sundance Institute founded by Robert Redford. This included the Mumbai Mantra | Sundance Institute Screenwriters Lab in India and the Sundance Institute | Mahindra Global Filmmaking Awards, awarded annually at the Sundance Film Festival.

16 Filmmakers have been awarded and 25 Screenwriting fellows have been through the last 3 Screenwriting Labs. Post this, a new initiative Mumbai Mantra- CineRise Screenwriting Programme was launched. This initiative in the last 2 years has held workshops for 100 screenwriters annually. In 2016, 10 of them went through an extensive mentorship. Two of the projects have been greenlit as feature films while others are in various stages of development.